Lead And Traffic Generation Through Mobile: How AMP Can Help Businesses Generate Traffic

What Is Google AMP?

AMP, which stands for Accelerated Mobile Pages, is an open standard project designed for publishers and is aimed at making web pages load much faster on mobile devices. The Google-backed AMP project offers a simpler way of building pages for static content that renders much faster on hand-held devices.  We’ll cover in this article a bit of the  background and how Google AMP Generates Traffic To Your Business.

History of the AMP Project

As more people shift to mobile, how media is consumed is also changing. Users are now consuming content wherever they can find it ñ and sometimes thatís directly from the content publisherís website. Given how irritating mobile can be, many have been looking for alternative content distribution platforms that can speed things up. Sadly, most of the available alternatives are platform specific, meaning that publishers are left to shoulder the burden of supporting the fragmentation of formats and closing down ecosystems.

In a bid to circumnavigate this, Google and other players started the Accelerated Mobile Pages Project as an initiative to improve mobile web and to enhance how ecosystems are distributed. When content is fast, beautiful, and flexible, open web publishing, quality publishing, and revenue streams can be preserved. With AMP, which was launched in October 2015, flipping through content is made much faster with the average AMP page loading speed being four times faster than content on non-AMP pages.

Important AMP Timeline Elements

In action, AMP is made up of three different parts. These are AMP HTML, Google AMP cache, and AMP JS. AMP HTML is simply HTML containing some restrictions to ensure reliable performance and some extra extensions essential for building content that is far richer than what basic HTML can offer. AMP JS library, on the other hand, works at ensuring that AMP HTML pages are rendered much faster by managing resource loading, implementing AMPís best performance practices, and serving custom tags. Google AMP Cache, which is a proxy-based web content delivery system used to deliver valid AMP content, ñ it does this by fetching AMP HTML pages, caching them, and automatically improves page performance.

How and when it is being rolled out

Formally announced on the 7th of October, 2015, the AMP project, which is supported by Google, WordPress, and Twitter amongst other publishers, was first integrated by the search engine giantís mobile search results on the 24th of February, 2016 and on Twitter. What this means is that people browsing the web on their mobile devices are now probably reading content on AMP-compatible pages. When such pages are opened, content in your browser should instantly load.

At this point, AMP are not yet fully implemented, but companies like Google are slowly, but steadily integrating AMP pages into their systems. Publishers looking to have their content made available to mobile users much faster are therefore being advised to use AMP to accelerate/improve their websites to make it easier for search engines like Google to discover and index their AMP pages. While not yet fully implemented though functional, it is just a matter of how soon people start using AMP coding to create pages before AMP becomes the standard for creating faster and more readily available mobile web pages.

How Regular Mobile Pages And AMP Pages Show Up

If you use a mobile device to read stuff online, chances are you are already aware of the fact that interacting with regular web-based content on a tablet or phone can be quite horrendous. Web page load slowly, behave unpredictably and render quite erratically. This is mainly because of:
– Third part interference from things like related tracking techniques and Ads which not only add additional requests and bulk to already CPU and bandwidth constrained devices but also because pages have to convulse around various document.write() calls.
– Damage from responsive design, which, though it looks fine on different screens, contains lots of baggage/bulk of desktop sites when viewed on a mobile device.

AMP pages, on the other hand, circumvent these issues as they mainly focus on a better web-based experience by accelerating AMP documents are rendered. At the same time, AMP pages are pushed to become more of atomic documents; meaning that they are complete and independent documents that are live on a personal web server. AMP pages are more performance oriented than they are focused on aesthetics or interaction patterns. As a result, ìAMPedî up web pages render and load much faster than regular ones.

How Google AMP Generates Traffic To Your Business &  Why You Should Consider Using AMP

While the thoroughly stripped-down, light-weight AMP pages strip out most of the infrastructures marketers and advertisers, currently rely on to deliver brand messages, all hope is not lost. While some AMP aspects require a new advertising approach, there a couple of benefits that AMP offers and which should make you consider getting on board. They Include:

Improved Search Ranking

Since Google introduced the ìMobilegeddonî algorithm, mobile-friendliness has become a crucial search ranking factor with any site that passes the search engineís mobile-friendly test appearing much higher up on the search results page. AMP pages are specifically designed to render and load much faster, providing a better user experience on mobile devices ñ considerably improving search ranking for any advertiser or marketer using AMP.

Faster Rendering Equates To More Ad And Page Views

Internet users are likely to abandon pages that take longer than 3 seconds to load, a time that is likely aggravated on mobile by signal issues. As such, faster mobile page loading times will mean that users get to see they content they need much faster. As a result, this will mean more page views and advertisement views. As far as page views are concerned, Google is ensuring that AMP traffic can be analyzed and quantified like regular web pages offering marketers a chance to study and quantify their marketing efforts on mobile.

Fine-Tuned Ad Control

AMP includes basic functionalities like the ability to traffic your ads through servers of your choice, full control over where you place ads, viewability measurement, and support for multiple demand formats and sources including native ads. These are incredibly useful functionalities and tools for advertisers.

Easier Monetization of Ads on Mobile Sites With AMP

The goal of the AMP project is to simplify effective ad monetization on the mobile web while pushing for a more user-eccentric approach. This makes it easier for users to monetize their websites considering that most web users are now turning to ad blockers making it hard for advertisers to make any profits. AMP provides more support for a more comprehensive range of ad networks, ad formats and other technologies that simplify ad monetization.

Reliable Analytics

AMP also features analytics that is quite smart. To ensure that multiple analytics trackers do not slow down a site, the AMP project implemented the ëmeasure once, report to manyí philosophy, which utilizes AMP-Pixel Element and the AMP-Analytics Extended Component.

Typical AMP Implementation Steps

If you are thinking of using AMP and use WordPress, then here are the typical steps of implementing it on your site.
– Download and install the AMP WordPress plugin
– Validate and tweak AMP coding on your articles to allow for easier validation of articles in bulk by the Google Search Console.
– Use valid Schema Markup to validate your AMP pages
– To get Google Analytics to work with the AMP WordPress Plugin, you will need to enable it as it wonít enable automatically.
The above are just the typical things that you need to do when trying to implement AMP. For a more comprehensive step-by-step guide of how to implement Accelerate Mobile Pages, then the web is a great place to search.

If you are a marketer or advertiser looking to improve lead and traffic generation for mobile, then AMP is something that you should be considering. Take some the time to learn more about Accelerated Mobile Pages and how to implement them to be well on your way of getting more leads and traffic.